If you Googled "Media Literacy" then you surely saw the wikipedia "Media Literacy" entry. I think this entry does a great job providing an overview of the evolution of this topic abroad and in the USA. Also, follow the links to the universities and colleges in the United States mentioned in the article. Viewing these resources will help you understand the similarities and difference between the BCCC Media Literacy initiative and other United States higher education institutions.
http://en.wikipedia.org/wiki/Media_literacy
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